Juan Hernandez III

Representative of community-based organization for prevention or early intervention for families at risk.

Juan Hernandez IIIBorn and raised in the barrio of East Los Angeles, Juan is completely bi-lingual and bi-cultural. He is a counselor, coach, and a seasoned advocate for youth and community outreach. He earned a B.A. degree from UC Riverside, a Fellowship in Management Leadership from New York, and an M.A. in Psychology and Organization Development from Sonoma State University. He served as Director of Educational Programs at the Calistoga Family Center worked to create successful families and integrate them into the community. While in Calistoga, he was elected to the board of the Napa Community Foundation and the Napa Valley Hispanic Network.

He was hired as Executive Director of La Luz Center in August of 2012. La Luz Center’s mission is to empower the community through education, leadership and self-advocacy. Juan has helpedLa Luz Center garner an excellent reputation for both the quality and quantity of the services provided as the primary resource in Sonoma Valley for disadvantaged families.

Most recently, La Luz Center was honored for a 2013 Jefferson Award,given for excellence in community leadership and civic engagement.The national Jefferson Award for Public Service was launched in 1972 by Jacqueline Kennedy Onassis, Sen. Robert Taft, Jr. and Sam Beard, to recognize unsung heroes for their contributions as public servants or volunteers.

Juan currently lives in Santa Rosa, his wife Veronica is a high school Spanish teacher. On his spare time Juan enjoys going for long walks, chess, reading, and coaching youth football.