What We Do
We support culturally appropriate programs that help parents read to their children at home and nurture a child’s early language development.
Why We Do It
The first few years of a child’s life are a time for extraordinary brain growth. In fact, 90% of a child’s critical brain development happens by age five.
As a child’s first teacher, parents and caregivers can strengthen brain development. Caregivers who read, play, sing, and talk about everyday activities support language growth and help children learn even before they begin school.
We support programs and community efforts to help families learn ways to read, talk, and play together with their children
We fund the AVANCE Parent-Child Education Program and Pasitos Playgroups – programs that bring parents together with their children, other parents and support staff to learn parenting approaches and create lasting relationships with other families.
AVANCE is a nationally- recognized family support program, providing weekly parent-child classes for low-income Latino families with children under age three. Since 2010, AVANCE Sonoma has been recognized for its model program implementation. To date, the program has served 798 parents and956 children.
After participating in the program:
- 95% of parents read to their 0-3 child at least 3 times a week
- 64% of parents read to their 0-3 child at least 5 times a week
- 6 out of 7 parents who completed the program plan to continue their education
Pasitos is a 24-week program for Spanish-speaking families with 3- and 4-year olds not attending preschool. Pasitos families participate in weekly playgroup gatherings, providing opportunities for parents to observe and learn skills to foster healthy child development and early reading routines.
Since participating in the 2014-15 program:
Parents are more likely to read with their 3-4 year old child at least 5 times a week
9% of parents now have a better understanding of how their child develops
Talk-Read-Sing Messaging Campaign
We fund the Talk-Read-Sing bilingual campaign to share tips and resources that parents can use to read, talk, and play with their child everyday, promoting positive development during the youngest years. We work with social marketing specialists to spread these important messages through digital media in both English and Spanish.
- English website traffic grew 280%
- Spanish website traffic grew 683%
- Nearly 4,000 people visited either website Facebook audience grew 2,300% to more than 1,700 Likes
Learn more about Talk-Read-Sing