• Mark your Calendar 740

Request for Qualifications and Request for Proposal

Published:  January 9, 2018

First 5 Sonoma County is pleased to invite you to respond to the following opportunities:

  • Request for Qualifications for AVANCE Parent-Child Development Program
  • Request for Proposals for Perinatal Mood Disorders

All documents relating to the RFP/RFQ are located on the County of Sonoma's Supplier Portal.

Proposals must be received no later than 2:00 PM on Wednesday, February 7, 2018.


The Commission has allocated up to $1,350,000 to fund the AVANCE Parent-Child Education Program from July 1, 2018 to June 30, 2021, as a strategy to ensure families of children 0-5, in focus school attendance areas, are supported to strengthen their family’s literacy skills.

The AVANCE Parent-Child Education Program is designed to provide education and support to low-income and isolated Latino parents with low educational achievement who have children under age three. The program uses a focus on parent education, early childhood development, literacy, and school readiness. The AVANCE Parent-Child Education Program is founded on the belief that a parent is a child’s first and most important teacher, and therefore it is important to train parents to have the skills to support optimal child development (school readiness). AVANCE is a two-generation Parent-Child Education Program (PCEP) that disrupts the cycle of poverty and supports families to nurture their child’s development. The program consists of weekly, dual education classes (separate classes for children and parents) that follow the school nine month calendar year. The program typically operates in housing projects, community centers, and schools. Parenting classes are designed to enhance the child-rearing skills of parents with young children (0-3) so that they are better able to foster the optimal development of their children through lessons in their children’s stages of emotional, physical, social, and cognitive development with special attention to the importance of reading, nutrition and effective discipline. While the parents are in their own class, children receive developmentally appropriate lessons geared toward pre-literacy, learning through play and developing cognitive, social/emotional, and fine and gross motor skills. The overall program aims to get children ready for school while establishing the foundation for long-term teaching and learning by the parents.

AVANCE consists of three components for the parents: (1) weekly three hour workshops (with three different components) for nine months, (2) home visiting support, and (3) continuing education support for parents. At the first hour of the workshop, parents make an educational toy using typical household items and are taught to use the toy in activities that will promote their child’s development. Parents receive a “possibility sheet” with suggested activities and vocabulary to use at home. At the second hour, the program covers a section of a 27 lesson sequence based on community college curriculum on early childhood development. At the final hour parents are introduced to an array of community resources, services, and providers. During the time parents are receiving the education components, trained early care and education teachers provide a stimulating and caring environment for children in age appropriate groups.

Parents receive monthly home visits beginning in the third month allowing for the demonstration of parental understanding through play and appropriate environmental stimulation for the child. Home visits provide immediate feedback on skills demonstrated through an observation checklist and videotaped child-parent interaction, and an opportunity to gain better insight into the family’s conditions and needs.

During and after the first year, parents are encouraged to continue their own education by taking classes in literacy and English, obtaining a GED, and enrolling in college or career training. The program completion is culminated with a graduation ceremony where friends, family, and community stakeholders celebrate the graduates’ accomplishments.

AVANCE is an evidence-based program, achieving Tier 1 on the Sonoma Upstream Investments Portfolio of Model Programs. Several studies have been conducted to assess impact on maternal life course, attitudes, child development, and school readiness. Significant program impacts have been documented in areas including kindergarten readiness, maternal involvement in their child’s education, and improved maternal education, income, and decreased reliance on public benefits over time.

First 5 Sonoma County welcomes submissions of qualifications to implement with fidelity the evidence-based AVANCE Parent-Child Education Program

Perinatal Mood Disorder and Anxiety Disorders

First 5 Sonoma County is inviting applications for grants up to $70,000/year for three years to fund services and systems improvement for Perinatal Mood & Anxiety Disorders (PMADs).

Funding will be awarded to applicant(s) to enhance current systems and services for women at risk for and/or experiencing perinatal mood and anxiety disorders. System development can include PMAD awareness building, screening, referral/linkage and/or service provision.

Rationale for Investment:

Approximately 15-20% of women will experience a mood or anxiety disorder during pregnancy or postpartum.  Disorders vary in intensity and severity and can include depression, anxiety and postpartum psychosis. Symptoms can occur anytime during pregnancy and the first 24 months after childbirth.

Untreated PMADs can have a negative impact on a mother’s health and ability to function and negatively impact the physical, cognitive and social emotional development of her children.  In Sonoma County, the rate of pregnant women aged 15-44 years hospitalized with a mental health diagnosis is nearly 2.5 times the rate for the state overall. Between 2002 and 2013, there was more than a threefold increase in the number of these hospitalizations, increasing from 203 to 744 emergency department visits per year. 

How to Submit Proposal/Qualifications

Please login to the County of Sonoma's Supplier Portal to view the associated supplemental documents, as well as the RFP/RFQ. You must be registered in the County of Sonoma's Supplier Portal in order to login and view, and download all solicitation documents. It is incumbent upon all interested parties to check for any changes, including updates or addenda, by logging into the County’s Supplier Portal and reviewing the event.

Important Dates

January 9, 2018Release Request for Proposals/Qualifications
January 17, 2018 5pmRespondent Questions Due by 5:00 PM
January 24, 2018County's Responses to Questions
February 7, 2018 2pmProposals/Qualifications Due by 2:00 PM
February 21, 2018Proposals Evaluated by County
March 28, 2018Notice of Intent to Award